The Curvy Revolution Is Here!
Alight.com a plus size online retailer released an infographic that demonstrates the power of the plus size dollar. Combining surveys of plus size women from Mod Cloth and Plus Model Magazine Alight’s infographic demonstrates the power of the plus size buyer, including the fact that plus size women represent 16 billion in retail value.
Some other interesting facts:
From 2005 - 2011 the average dress size in America has grown from a size 12 to a 14
67% of the apparel purchasing population are plus size women
Women size 16 or above buy more than 50% of their clothing online
More US women wear size 16, then size 2 and 0 combined
Hmmm, the next time a clothing brand you like only carries up to a size ten, email, tweet or instagram this infographic to them. Start your own revolution!